Mouton Cadet to be America’s Cup’s official wine
01 March, 2017
Baron Philippe de Rothschild, owner of Bordeaux wine brand Mouton Cadet, unveiled its special cuvée for the 35th America’s Cup yacht race, which will be held in Bermuda from May.
Digital Edition
Comment
Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
